Little’s Coffee x Dragons’ Den: We Did It!

Well, that just happened. Will stepped into the Den, pitched his heart out, and walked away with four offers and an investment from none other than Steven Bartlett. Our little coffee brand just got a big boost from one of the UK’s most exciting entrepreneurs. Somebody pinch us!

We wanted a partner who truly understood our mission: to bring high-quality, flavour-packed coffee to your kitchens, without the faff. And Steven got it. Instantly.

Why Steven Bartlett?

Steven isn’t just a savvy investor or host of one of the world's biggest podcasts – he’s a marketing genius, a brand-building powerhouse, and someone who knows exactly how to scale businesses in a way that resonates with modern consumers. His track record speaks for itself, and having him believe in Little’s Coffee – and LOVE the toffee nut iced latte we made for him on the show – is a huge moment for us.

What does this mean for Little’s Coffee?

With Steven on board, we’re ready to take Little’s to the next level. More people discovering our delicious flavoured coffees? Yes, please. Bigger and better innovation? Absolutely. Even more ways to bring joy to your morning brew? You bet.

And don’t worry – we’re still the same Little’s Coffee you know and love. Just with a little extra firepower to help us spread the coffee joy even further.

A massive thank you

We couldn’t have done this without the support of our amazing customers, stockists, and coffee lovers. You’ve been with us every step of the way, and this is just the beginning. So, whether you’ve been sipping Little’s for years or you’re about to take your first sip – thank you. This win is for all of us.

If you didn't manage to catch Will on Dragons' Den, you can catch the episode on BBC iPlayer.