I've always been a skeptic of flavored coffee - to me, it always seems like there's no real flavor to the coffee, and it's all in the scent. Which doesn't work for me, because I have no sense of smell! Flavored coffees all end up tasting the same to me. That being said, I'd had an unflavored Littles Instant Coffee before, and it was definitely the best instant coffee I've tried. So I decided to give the flavors a try, and I'm so glad I did! The flavor really comes through strongly here, without being sweet! It's bitter in the way that good dark chocolate is bitter, with the warmth from the chai. I stir honey into it and it tastes like a really good mid-dark chocolate with a really well-rounded, cinnamon-y warmth, the perfect level of sweetness to start the day, not overly rich and cloying in the way that makes me feel like I'm drinking dessert. Basically, it's really good, and I'm sort of over the moon to have found a flavored coffee that I can actually enjoy. 10/10. Or... 5/5, lol